The 5 Highest Paying Marketing Jobs for MBAs
Marketing is one of the most popular career paths for an MBA—2.9 times as popular as other careers according to PayScale—and with good reason: about 69 percent of marketing MBAs report a high level of job satisfaction. Besides, marketing MBAs are paid well. While the starting median pay (with a max of five years of experience) is only $55,700, after ten years, pay jumps to $116,000—a 108 percent growth between starting and mid-career salary.
The question then is, “What are the highest paying marketing jobs for MBAs?” The answer isn’t as cut and dry as you would think. It varies significantly between companies, level of experience, location, and job type.
Companies Recruiting Marketing MBAs
Where you work can have as a profound of an impact on your pay as your actual job function. That’s because larger companies tend to pay higher salaries, and how a particular company views the marketing department can also influence how much they are willing to pay. Below are five of the highest paying marketing jobs, according to PayScale.
- Microsoft Corp: $95,146 – $152,605
- IBM Corp: $91,158 – $132,500
- Dell, Inc: $77,511 – $130,000
- Starbucks Corp: $115,436 – $121,097
- Amazon: $90,000 – $122,500
Experience
According to PayScale, experience plays a big role in how much you earn as a marketing professional. After graduating with an MBA in business and marketing, the average salary you can expect based on your years worked is:
- Less than one year: $54,721
- One to four years: $59,343
- Five to nine years: $81,097
- Ten to 19 years: $104,070
- Over 20 years: $124,631
Location
Where you work, can have a significant impact on what you’re worth. As always, large cities tend to pay more, but that’s still not always a guarantee. So, where are the most popular cities for marketing professionals and how much do they pay (average salary)?
- Seattle, WA: $119,266
- San Francisco, CA: $118,330
- Boston, MA: $104,217
- Dallas, TX: $100,237
- NYC, NY: $96,387
The Top MBA Marketing Jobs
There are dozens of different marketing positions that an MBA graduate can choose. If you’re looking to choose the highest paying marketing job, then you’ll want to choose one of the following five jobs. These are the top salaried positions for marketing MBAs (just be sure to keep in mind the company, location, and your experience if you want to earn the most money).
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Vice President Marketing ($100,000 – $186,000)
As a Vice President of Marketing, you will offten be responsible for reporting your company’s marketing efforts to the board of directors or other highly-placed executives. Your main responsibility will be to determine the best strategies to improve your market-shares for goods and services sold. You’ll also be responsible for your company’s brand, including presenting the company’s assets and products. Common tasks include:
- Forecasting and strategic planning.
- Directing and setting the strategic direction of the marketing program.
- Overseeing all marketing staff operations, policies, and plans.
For MBA graduates, becoming a VP of Marketing is the highest paying position you can attain. On average, you’ll earn $143,571 plus a bonus between $4,939 and $49,935. As for where you’ll get paid the most, look for jobs in:
- San Francisco: 21 percent more
- Charlotte: 11 percent more
- Boston: 10 percent more
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Marketing Director ($66,000 – $158,000)
Marketing Directors are responsible for managing and directing all marketing tasks. You’ll oversee the many marketing professionals under your purview and ensure that they meet company goals, requirements, and needs. In addition, you’ll be responsible for developing marketing projects, running successful marketing campaigns, monitoring budgets, resolving team issues, and communicating with clients, vendors, and other team managers within your company. Common tasks include:
- Overseeing marketing staff, advertising budget, and business planning.
- Directing and planning marketing strategies.
- Acting as the marketing subject matter expert.
On average, a Marketing Director with an MBA can expect to earn $106,684. However, that salary can greatly increase depending on the company you work for. The top companies are:
- Medtronic, Inc: $175,000
- Microsoft: $164,848
- IBM: $147,215
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Senior Marketing Manager ($73,000 – $147,000)
As a Senior Marketing Manager, you’re in a middle-management position. Typically, you report to the Marketing Director and are responsible for researching target markets, providing feedback on product development, running product teams, planning display marketing, and working with various other teams to develop marketing objectives and goals. Common tasks include:
- Managing training and development of marketing staff.
- Managing and analyzing marketing programs for optimized results.
- Developing, recommending, and implementing marketing programs and campaigns.
On average, you can expect to earn $111,476. To earn the most, you’ll want to look at jobs at:
- Microsoft: $138,598
- Medtronic, Inc: $128,104
- Amazon.com: $126,774
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Brand Manager ($68,000 – $132,000)
As a Brand Manager, you’ll be responsible for many of the customer-facing operations in the marketing department. Your job will be to control and manage all the ways that the company is exposed to the public including consumer attitudes, staff communication, and more. Common tasks include:
- Leading the brand strategy.
- Researching customer attitudes and developing plans and projects to support positive experiences.
- Leading consumer communication in each marketplace.
On average, a Brand Manager earns $102,309 as an MBA graduate with a yearly bonus between $795 and $19,644. To earn the most money, you’ll want to work in:
- San Francisco: 41 percent more
- Seattle: 36 percent more
- Chicago: 16 percent more
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Product Marketing Manager ($60,000 – $130,000)
A Product Marketing Manager knows the company’s products inside and out. They are responsible for conducting research and determining a strategy for selling each product to generate the highest revenues. You’ll also be responsible for overseeing how each product is seen by the public from advertising to press releases and more. Common tasks include:
- Developing product marketing strategies to maximize revenue.
- Researching consumer opinions on products to aid performance.
- Collaborating with design to meet consumer expectations.
On average, a Product Marketing Manager will earn $105,942, which is pretty consistent between companies. The best paying companies are:
- Google: $115,723
- Microsoft: $115,481
- AT&T: $112,020
Choosing the Best MBA: Philadelphia vs. Washington DC
On the surface, cities like Philadelphia and Washington DC appear to have a lot in common. Both have occupied roles as a center of U.S. history, and have transformed into exciting and ever-changing metros for both established businesses and new startups. If you’re interested in earning an MBA in a top metro area on the East Coast, it might seem impossible to choose between the two.
Even so, Philadelphia and DC offer a number of exciting—but different—kinds of opportunities for up-and-coming business professionals. Between what program you want to pursue and what kind of career you envision yourself in down the line, understanding the differences between top metros can be a crucial part of planning your future. Below, we’ll break down some of the biggest differences in location, programs, and job placement for each metro.
Philadelphia vs. Washington DC: The Differences
For ambitious business students hoping to put their education to work in a government agency, it’ll be hard to beat the nation’s capital for opportunities and experience. Even for those looking outside of the government setting, the DC metro area is home to fifteen companies on the Fortune 500 list, including corporate giants like Exxon Mobile and Walmart. Yet while such heavy hitting companies in the area provide a high earning potential, MBAs will still want to consider the high price of living in DC: currently, the city ranks as the third most expensive place to live in the country.
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While Philadelphia may not be the city that pops into your mind as a bustling center of business, research shows the City of Brotherly Love can’t be beat when considering the job market and affordability: a 2016 survey from Adobo found that Philadelphia’s unemployment rate was 20 basis points below the national average, while the average price of a home was at or below 30 percent of the average income. MBA graduates will find no shortage of business opportunities in the city, even among major firms: in 2017, 20 companies in the Philadelphia metro made the Fortune 500 list.
Washington DC’s Full-Time MBA Programs
Featuring more than 35 higher education institutions with post-bachelor business programs, Washington DC is home to some of the top MBA programs in the United States. Fully aware that many of these programs will shape future politicians and government leaders, many of the MBA programs in Washington DC include a focus on integrity and ethics within the global business community.
Full-Time MBA Programs in DC Include:
- George Mason University School of Business
- George Washington University School of Business
- Kogod School of Business – American University
- University of Maryland R.H. Smith School of Business
- McDonough School of Business – Georgetown University
Philadelphia’s Full-Time MBA Programs
When it comes to business schools, Philadelphia is probably best known for The Wharton School at the University of Pennsylvania, consistently named as one of the top business programs in the world. But Philly is also home to a wide range of programs with a variety of specializations. Programs like the full-time MBA at Temple University’s Fox School of Business also offer students to take their education beyond Philadelphia, with international campuses based in Italy, London, and Japan.
Full-Time MBA Programs in Philadelphia Include:
- La Salle University
- LeBow College of Business – Drexel University
- Villanova School of Business
- West Chester University
Cost of MBA Programs
Just as important a factor as cost of living, average cost for an MBA program is an important consideration when choosing where to earn your degree. As expected, top programs in both Philadelphia and Washington DC can come with a high price tag. The average cost estimate for one year at Wharton is $105,265, while tuition at DC’s Georgetown McDonough School of Business is $90,591. The average for each city, however, remains much for affordable: approximately $82,090 for programs in Washington DC, and slightly lower in Philadelphia—schools like West Chester even offer an MBA as low as $21,000 per year.
Job Placement and Salary
With so many incredible companies located in both Washington DC and Philadelphia, MBAs have the chance to earn top salaries that can go a long way in both cities. Depending on the position, MBAs in Philadelphia can make anywhere from $64,665 per year (as a financial analyst) to $104,186 per year (as a senior product manager). In Washington DC, the average salary for an MBA graduate is in the $80,000 range, with employees reporting yearly salaries of $74,758 (operations manager) up to $111,983 (marketing director).
Hot MBA Jobs: Marketing Director
For that rare breed of extroverted interpersonal ninja who’s able to see the micro amidst the macro, take the temperature of any given cultural moment and articulate complex information to diverse audiences, you just might be a natural marketing director.
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