Rutgers Business School Supports Young Entrepreneurs in North Jersey

This June, the Center for Urban Entrepreneurship & Economic Development at Rutgers Business School, the business school associated with the university’s campuses in New Brunswick and Newark, is sponsoring three lemonade stands as part of Lemonade Day. A misnomer, Lemonade Day is a longer program that exposes children between the ages of 5 and 18 to entrepreneurship.  After learning how to operate a business through hands-on activities monitored by an adult mentor, youth participants spend one day manning their own lemonade stands.

With the support of Rutgers and its partners, lemonade stands will offer refreshing drinks to the public in Newark, Irvington and New Brunswick on three different Saturdays in June. On June 1, three group leaders organized stands in Newark. On June 8, stands will be setup in front of six businesses along Springfield Avenue in Irvington. Finally, on June 22, various stands will operate in New Brunswick.

Following a recent partnership with Google for Entrepreneurs, Lemonade Day officials believe that close to one million children from 100 cities will participate in future events. To ensure that this year’s events are a success, stop by Lemonade Day stands and support tomorrow’s entrepreneurs.

The Center for Urban Entrepreneurship & Economic Development aims to be a leader in research on entrepreneurship in urban environments.  In addition to offering programs, such as a boot camp, for entrepreneurs, the center supports The Scholars Training and Enrichment Program. This program is for stellar students from under performing  high schools who have been admitted to one of RBS’s undergraduate programs.


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