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Kellogg Investigates Impact of Automation on Smaller Cities, and More – Chicago News

Impact of Automation

Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.


How Will Automation Affect Different U.S. Cities?Kellogg Insights

Northwestern University Kellogg School of Management‘s Hyejin Youn, an assistant professor of management and organization, just published new research in which she and her colleagues explore the unique industrial impacts of automation on different cities across the country.

Youn predicts that automation will have a more pronounced impact on smaller cities whose industries are populated by easily automated jobs (think card dealers, cashiers, and accountants). These cities are likely to experience a hollowed out middle class precipitated by “an exodus of workers, as well as exacerbated income inequality.”

According to the article, larger cities with greater “shares of managerial and knowledge professions (like lawyers, scientists, and software developers), [which] require knowledge and skills that cannot easily be taught to a machine, they will offset the total impact of automation.”

You can learn more about Youn’s research here.

More Than Jobs Than Job Seekers in ElkhartMendoza Ideas & News

Fox 26 Houston recently interviewed Notre Dame Mendoza College of Business finance professor Jason Reed about a fascinating discovery that there are “more job openings in Elkhart, Indiana, than there are workers to fill them.” According to recent Labor Department statistics, this news is indicative of the realities of many communities in the Midwest.

You can watch the entire interview below.

Are You Ready For Personalized Pricing?Booth Business Blog

University of Chicago Booth School of Business professors Sanjog Misra and Jean-Pierre Dubé have published new research that many companies have begun exploring “personalized pricing” or tailoring their prices to individual customers—a practice that dates back at least 150 years to the days of haggling with Wanamaker’s sales staff but is relatively nascent in the era of Amazon.

According to the article, the researchers found that by “testing a range of introductory prices for online job board ZipRecruiter, the company could have more than doubled its standard price of $99, increasing revenues despite the smaller number of customers willing to pay more.”

The practice is not without potential controversy, as Dubé explains: “In markets where prices are transparent and customers can easily figure out what other people are paying, that’s where you run the risk of a backlash.”

Learn more about the duo’s research here.

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About the Author

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Jonathan Pfeffer

Jonathan Pfeffer joined the Clear Admit and MetroMBA teams in 2015 after spending several years as an arts/culture writer, editor, and radio producer. In addition to his role as contributing writer at MetroMBA and contributing editor at Clear Admit, he is co-founder and lead producer of the Clear Admit MBA Admissions Podcast. He holds a BA in Film/Video, Ethnomusicology, and Media Studies from Oberlin College.

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