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Coffee Brains, Case Writing, and More – New York News

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Let’s explore some of the most interesting stories that have emerged from New York business schools this week.


This Is Your Brain On Coffee: Beyond Health Benefits, Even the Smell May Fuel Higher Test ScoresStevens Institute of Technology College of Business Blog

New research published in the Journal of Environmental Psychology finally confirmed your suspicion: yes, your coffee is making you smarter. Well, maybe. Science is tricky and all that.

In the research, officially released earlier this year, Stevens School of Business professor Adriana Madzharov and colleagues from Temple and Baruch found that the scent of coffee helped people perform tasks better and even improved test scores. Interestingly enough, the researchers concluded that the effect of even just smelling coffee could be as beneficial as consuming it.

“It’s not just that the coffee-like scent helped people in our study perform better on analytical tasks, which was already interesting,” Madzharov writes. “But they also thought they would do better, and we demonstrated that this expectation was at least partly responsible for their improved performance. In short, smelling a coffee-like scent, which has no caffeine in it, still has a placebo effect similar to drinking coffee.”

attractive, bar, barista

New research reveals that the scent of coffee can help you with daily tasks and tests, even if you do not consume it.

She adds, “This finding also has useful multiple practical implications in business for workplace professionals, architects, building developers, retail space managers and others.”

You can read the full article here.

A Rutgers Team Brings a Professor’s Lesson to LifeRutgers Business School Blog

Rutgers Business School Professor of Marketing Can (John) Uslay recently took home first place in a recent case-writing competition put together by the University of Michigan’s William Davidson Institute.

Professor Uslay’s entry was based on Roshni Rides, a “rickshaw transportation company created and piloted by a team of Rutgers Business School students,” which won the “$1 million Hult Prize for social entrepreneurship in 2017 after a compelling presentation about how their company could help improve the lives of refugees living in the Orangi Town settlement.

Professor Uslay outlined “the challenges the team faced, specifically their effort to find a price point that would keep the cost of the service affordable and still enable the company to grow.”

You can check out the full interview with Professor Uslay here.

The Business Case for Sustainable Tourism Management of Protected AreasSC Johnson Business Feed

Tom Olson, a recent Johnson Cornell MBA graduate, recently published an op-ed about the growing need for “developed, emerging, and frontier markets” to develop more sustainable management structures to accommodate increased tourism.

Enter the Tourism and Protected Area Specialist (TAPAS) Group; a subgroup of the International Union for the Conservation of Nature (IUCN) “dedicated to advancing sustainable tourism initiatives in protected areas.”

Olson writes that he was tasked by TAPAS Group to “analyze, develop, and recommend a revenue generation model that would be financially sustainable, align with IUCN’s values, and be accepted by the broader community of sustainable tourism professionals.”

You can read Olson’s full op-ed here.

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