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Day-To-Day Creativity, and More – Chicago MBA News

creativity

Let’s explore some of the most interesting stories that have emerged from Chicago business schools this week.


Putting Creativity to WorkChicago Booth Magazine

Chicago Booth recently published an article about how entrepreneurs and employees alike create opportunities for creative thinking.

Bay Area online video startup Darby Smart’s Nicole Farb (’09) suggests setting aside “open blocks of time for less structured thinking while brainstorming initial ideas.” She adds, “In my own life, creativity is a journey. I’m often doing it for the process, not the outcome.” She also advocates that part of embracing creativity is “failing fast.”

U.S. Postal Service Marketing and Client Relationship Manager Mauresa Pittman (’10) writes of the challenge involved in distilling the creative process to just a stamp. She writes, “The creative challenge became, how do we sum up one of the most prominent American artists of the 20th century in a pane of 12 stamps. [We also] need to consider how this message could land with different audiences and ask ourselves if we are being mindful of the diverse viewpoints.”

Ted Wright (’00), founder of Atlanta-based word-of-mouth marketing agency Fizz, believes creativity is the result of “data plus will.” He adds, “We start by asking a lot of questions about your company. For us, creativity starts with what the story is that you are trying to communicate to people.”

You can check out the full article here.

Business Students Learn the Meaning of ‘Moralogy’ During Summer Program in JapanMendoza Ideas & News

The Notre Dame University Mendoza Business and Culture in Japan course introduced “undergrads to Japan’s cultural and business traditions during four campus class sessions and two weeks on-site in Tokyo.”

Mendoza Associate Teaching Professor of Management & Organization and Liu Institute for Asia and Asian Studies faculty fellow Jessica McManus Warnell led the 17-member cohort on the trip to understand Japan’s “moralogical” approach to business, which “presents the idea that business can foster a virtue ethic that then makes business better for all stakeholders—customers and clients, employees, managers, and society.”

She writes, “What we were hearing from the companies we visited [in Japan] was that successful business is more about societal impact and employee engagement and customer satisfaction.”

You can read more from the article here.

What Will It Take to Get More Women on Boards?Kellogg Insight

Northwestern Kellogg surveyed the gender gap that exists within many company boards—19.9 percent of S&P 500 company directors and 14.7 globally—and how to build more momentum to get more women to serve on boards.

The article’s first point involves the consideration of women who happen to be senior VPs or C-level positions other than CEO when companies want to add a female director. “Applying the same qualifying criteria to both male and female directors would increase the pool of executive women who bring talent, experience, and a diverse perspective to board service.”

The article notes that a major part of being considered as a board director involves “honing a value proposition,” which Kellogg’s Women’s Director Development Program has helped almost 800 women understand in order to be better prepared for board opportunities.

The article singles out a story from one high-level executive whose phone did not ring despite “vast experience, incredible skills, and a huge network.”

“When nothing happened, she realized she needed to reach out strategically to an even broader range of people to communicate the value she could bring to particular types of boards and seek their advice. She ultimately secured a seat not only on the board of one company she admired, but a number of others as well.”

Read the rest of the article here.

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