The Future of Business: Goizueta Social Enterprise

Over the past few decades, social enterprise—the idea that business can be used to identify and bring about transformative societal change—has emerged as a new way of doing business. As Sally Osberg and Roger Martin explained in the Harvard Business Review, “typically, the aim is to benefit a specific group of people, permanently transforming their lives by altering a prevailing socioeconomic equilibrium that works to their disadvantage.” This hybrid approach blurs the lines between traditional business, government and non-profit sectors, and it’s attracting attention more than ever before.

In recent years, social enterprise has grown into a prominent area of interest for MBA students. In fact, some programs, including the MBA at Emory University’s Goizueta Business School, offer social enterprise as an MBA curriculum concentration as well as programs such as Social Enterprise @ Goizueta, which is open to all students interested in the business of social impact.

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