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Northern Illinois University College of Business - Online MS in Digital Marketing

Northern Illinois Online MBA Program Structure

NIU’s online MS in Digital Marketing program allows students to choose courses within the digital marketing foundation requirements to fit your needs and goals. Courses include, but are not limited to social media marketing, analytics, content marketing, email marketing, paid digital marketing, database marketing, data visualization, mobile marketing, and marketing research.

This program is the first fully online Association to Advance Collegiate Schools of Business (AACSB)-accredited master’s degree in digital marketing. You can take advantage of flexible scheduling, as the courses are structured into eight- and five-week sessions offered throughout the year.


The Master of Science in Digital Marketing consists of two phases. Phase One courses are designed to address deficiencies in undergraduate coursework considered to be prerequisite for Phase Two (30 credits) graduate coursework, which focuses on acquiring strategic and digital marketing knowledge and skills.

Phase Two consists of 12 courses. Five courses are required from marketing strategy foundations (15 credit hours), and six courses are required from digital marketing foundations (12-13 credits). Students must complete either a capstone project or a capstone application (3 credits).

Courses Include:
Marketing Research and Analysis (3 Credits)
Digital Marketing Strategy (3 Credits)
Marketing Management (3 Credits)
Marketing Data Visualization (2 Credits)
Database Marketing (2 Credits)
Digital Marketing and Search Engine Optimization (2 Credits)

Class Profile

There are currently about 40 students in the Northern Illinois online MS in Digital Marketing program, with the average age between 25-28 years of age.  The program has a 50/50 split on male/female class percentage.  The GMAT/GRE class score is not reported since it is an optional requirement for the admissions process. The class averages 2-3 years of work experience before joining the program an the average undergraduate GPA for undergraduates is 2.75.

Tuition, Scholarships, and Financial Aid

Tuition for the Northern Illinois MS In Digital Marketing is $26,850 or $895.72 per credit hour.

Financial Aid

Degree-seeking graduate students who are U.S. citizens may be eligible for Federal Direct Loans, private loans, and Federal Direct Plus Loans for Graduate and Professional Students.

Non-degree students (students-at-large) are usually not eligible for Federal Financial Aid, though in certain restricted instances they may be.

Graduate students who receive federal aid are subject to regulations governing Satisfactory Academic Progress. To remain eligible for federal aid, graduate students must maintain good academic standing, complete coursework for which they sign up and not accumulate an excessive number of hours more than required by the Graduate Catalog to complete their degrees.

Graduate Assistant Positions

Graduate assistantships provide degree-seeking students an opportunity to engage in important mentored research, teaching or service while enrolled full-time. Typically, graduate assistants perform assigned duties in their home department, but assistantships may be available in administrative units on campus, too.

To be eligible for an assistantship, you must complete and submit an application to the department in which you seek an assistantship.


The following is required for admissions to the Northern Illinois online MBA program:

Domestic Admissions Requirements:

  • Bachelor’s degree or higher from an accredited U.S. College or University
  • Strong record of academic achievement, demonstrated by cumulative GPA
  • Official transcripts
  • GMAT/GRE scores are optional (but may be submitted to supplement the academic record if GPA does not full demonstrate academic ability.
  • Two (2) letters of recommendation
  • Resume

International Admissions Requirement:

  • International applicants must take GMAT or GRE and TOEFL or IELTS
  • Strong record of academic potential, demonstrated by GMAT or GRE score. Official transcripts from all institutions attended will be required.
  • An official IELTS (minimum 6.5 overall) or TOEFL (minimum 80) score must be sent directly from the testing agency.
  • Resume
  • Two letters of recommendation
  • Completed application and fee

The next application deadline is June 1, 2020.

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