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Marshall School of Business – USC - Master of Science in Marketing

USC Marshall Master of Science in Marketing Program Structure

The 30-credit USC Marshall Master of Science in Marketing degree is a 12 month program. Beginning in late May, classes are held on campus only. While the 12 month window is standard for students, domestic students may be able to complete on a part time schedule, lasting a total of 21 months. For those enrolled part-time, additional classes can be taken between 5 and 10 p.m.

There are two distinct tracks in the program which students can opt to complete: the Analytics Track; and the Consumer Behavior track. The former is STEM-certified. However, the Consumer Behavior track is not.

Classes typically feature students that aren’t solely enrolled in the MSc program, with students from the USC Marshall full-time and part-time MBA program, in addition to other specialized master’s students.


Regardless of the chosen track, all students in the USC Marshall MSc program must take three mandatory classes. All core courses are as follows:

• Marketing Management
• Communication for Management
• Business Analytics
• Data Driven Decision Making (required for Analytics Track only)
• Customer Insights and Analysis (required for Analytics Track only)
• Consumer Behavior (required for Consumer Behavior Track only)
• Internet Marketing
• Marketing Analytics
• Marketing Strategy (Capstone Course)

Electives vary, depending on whether students tack the Analytics or Consumer Behavior track. For those enrolled in the Analytics track, 21 units of required coursework must be completed to fulfill the STEM-certification. This only leaves room for three electives (nine units), while those in the Consumer Behavior track may complete four electives (10.5 total units).

Both international and domestic students can complete an internship that may count towards to the total required units. Research projects and a consulting project may also contribute to the total required units needed to complete the program.

A Graduate Certificate in Business Entertainment at the USC School of Cinematic Arts can also be completed by MSc students, with 16 additionally required course units. Several classes in the Graduate Certificate in Business Entertainment program can be completed as part of the MSc curriculum as well.

Class Profile

The most recent USC Marshall Master of Science in Marketing class featured 52 students out of an application pool of 321. The GMAT average was 673 and the undergraduate GPA was 3.47. Enrolled students typically had 20 months of prior work experience.

Tuition, Scholarships, and Financial Aid

The tuition for the USC Marshall Master of Science in Marketing program is currently $1,980 per credit. Over 30 credits, this total comes to $59,400.

Partial-tuition scholarships are awarded to students on a need and merit-basis. Teaching and Research Assistantships, as well as Program Administrator roles, can be applied for help students fund their education while in the program. Students needing extra assistance are eligible for federal and private loans, although international students may only be eligible for private loans.


In order to apply to the USC Marshall Master of Science in Marketing program, applicants must have an undergraduate degree from an accredited university (or equivalent). With the application, the following must be provided.

• Official transcripts
• GMAT/GRE scores
• A current résumé
• Personal statement
• Application essays
• Two letters of recommendation
• TOEFL or IELTS scores (if necessary)

Application deadlines are as follows:

Round One – Oct. 31, 2019
Round One – Nov. 30, 2019
Round Three – Dec. 31, 2019
Round Four – Jan. 31, 2020 (final deadline for international applicants)
Final Round – Feb. 28, 2020

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